A Web-Enabled Intelligent Approach towards Digital Marketing Planning: The Integrated System and Its Effectiveness
نویسندگان
چکیده
Formulating a sound digital marketing strategy is a challenging task. A Web-enabled hybrid intelligent approach that combines online simulation, fuzzy logic, if-then rules and Web databases in support of digital marketing strategy formulation is proposed and presented in this paper. The effectiveness of the Web-based integrated system is assessed through case study evaluation work, with initial results reported. Key-words: World Wide Web; digital marketing strategy; Monte Carlo simulation; Web-based decision support systems; fuzzy logic; expert system
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